Yaccarino Says Advertisers Are Coming Back To X in First Major Interview as CEO

New X chief Linda Yaccarino says the company is close to breaking even, while the re-brand to X has been popular among users, according to internal insights.

Yaccarino noted this in a new interview with CNBC, in which the recently anointed X chief was questioned about the autonomy of her role under X owner Elon Musk, her plans for revitalizing the platform’s ad business, and her further vision for the app.

And while a lot of Yaccarino’s statements were exactly what you would expect from somebody who’s trying to pitch the platform as a key consideration for advertisers, Yaccarino did make some interesting notes about their progress, and what may be coming next.

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Published: 2023-08-10 20:50:31 ,

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