X Tests New Ad Display, Which Would Replace Promoted Tags

You may have noticed a change in the ads displayed in the X app of late, with the regular ‘Promoted’ signifier disappearing from the bottom of the post, and replaced, instead, by a small ‘Ad’ marker at the top right.

This appears to be an updated ad approach for the newly rebranded app, which could make promoted posts look more natural, and lessen their impact in-stream.

This probably isn’t a significant shift, though I would question whether this new ad display meets the FTC guidelines on disclosure, and indeed, if it would meet similar specifications in other regions, particularly EU regions.