X Sweetens the Deal on Creator Subscriptions, Offering Greater Revenue Share

X CTO Elon Musk has announced an expanded revenue opportunity for creators that activate subscriptions in the app, with X itself now taking less of a cut from subscription revenue over time, and feeding more back to the creators themselves.

As per Musk:

“While we had previously said that X would keep nothing for the 12 months, then 10%, we are amending that policy to X keeps nothing forever, until payout exceeds $100k, then 10%. The first 12 months is still free for all.”