X Offers 50% Discounts on Ad Packages as it Seeks to Reignite Advertiser Interest
Will Twitter’s X rebrand have an impact on how advertisers view the platform?
Brand identity is important, and Twitter is definitely a recognized brand, but X doesn’t have the same weight, which could be a factor in determining ad spend.
Certainly, X itself seems aware of a shift in perception, as it’s making a big push to win back ad partners and highlight the benefits of X ads.
The official X handles, and Elon Musk, have taken to amplifying ad campaigns in the app, boosting their reach and exposure, which could be another way for X to enhance the value of its ad offerings.
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Published: 2023-07-26 19:49:10 ,