X Offers 50% Discounts on Ad Packages as it Seeks to Reignite Advertiser Interest

Will Twitter’s X rebrand have an impact on how advertisers view the platform?

Brand identity is important, and Twitter is definitely a recognized brand, but X doesn’t have the same weight, which could be a factor in determining ad spend.

Certainly, X itself seems aware of a shift in perception, as it’s making a big push to win back ad partners and highlight the benefits of X ads.

The official X handles, and Elon Musk, have taken to amplifying ad campaigns in the app, boosting their reach and exposure, which could be another way for X to enhance the value of its ad offerings.

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