X Announces New Brand Safety Measures, in Partnership with Integral Ad Science

Amid ongoing concerns about X’s new “free speech” approach, and how that’s impacted brand safety on the platform (or not), the company has announced an expansion of its partnership with Integral Ad Science (IAS), which will provide more assurance for ad partners through improved ad placement control tools, as vetted by third-party analysis.

First off, X will now offer “premium, vetted inventory”, as confirmed by IAS, which will ensure safe ad placement, in alignment with GARM guidelines.

The new offering will ensure that ads are not displayed alongside potentially offensive posts in the app, with IAS providing confirmation of such, adding extra assurance.

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Published: 2023-08-08 21:35:36 ,

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