Twitter’s First Ad Revenue Share Payouts See Top Tweeters Earning Thousands of Dollars

It’s taken a while to come together, and the entry threshold is pretty steep. But Twitter’s new creator ad share payouts are now starting to flow through – and given the amounts being shared, Twitter’s delayed rollout strategy for the scheme actually makes a lot of sense.

As a quick recap, back in February, Twitter owner Elon Musk announced that Twitter would begin sharing ad revenue with participating Twitter Blue subscribers, as part of its broader creator monetization push.

We didn’t get much more detail on the program till June, when Musk announced that Twitter would soon make its first creator payments for ads served in replies to verified users only, with the initial block payment set to come in at $5 million.

Then this week, further details outlined the thresholds for qualification for the program, with participating creators needing to have generated at least 5 million tweet impressions per month for three consecutive months.

This is a lot, but there may actually be a method to this, with the first payouts being reported by Twitter users today, with some reaching $25k, $30k, and even more in some cases.