TikTok’s Testing New Privacy-Protective Ad Targeting Tools

TikTok’s looking to align its ad targeting processes with emerging data privacy shifts through the addition of a new offering, called PrivacyGo, which would enable advertisers to match their own CRM info with TikTok’s audience insights, in a privacy-protective way.

The process would essentially function like a data clean room, where collaborating parties share their data in a protected digital space. That then ensures that the information can be used for ad targeting, without either party having access to the other’s information, enabling more specific audience reach without compromising regulations.

As reported by Business Insider, TikTok’s currently experimenting with its PrivacyGo approach, with a view to making it more broadly available in the near future.

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Published: 2023-08-03 20:48:16 ,

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