TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok to your digital marketing mix for the upcoming holiday push?

This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically.

You can check out the full overview here, but in this post, we’ll take a look at some of the highlights.

First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions.