Threads See Significant Decline in Usage, but Opportunity for Disruption Remains

While Elon Musk continues to tinker with Twitter and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has seemingly stumbled from its initial launch, based on the latest third-party usage stats.

You’ve no doubt seen the numbers. Sensor Tower has reported that Threads’ daily active user count has dropped by around 70% since launch, data.ai reports that Threads downloads have slowed significantly, and various pundits have already predicted that Meta’s real-time news app is destined for failure, following its record-breaking ascent to 100 million members.

Some of that is based on hope, with Musk’s most prominent supporters looking to amplify the news of Threads’ demise however they can. And while it’s too early to truly gauge what its potential may be, the numbers do raise some legitimate concerns.

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Published: 2023-07-24 02:38:05 ,

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