Social Media Analytics in Healthcare: Complete Guide

Let’s just get this out of the way off the top: people who work in healthcare are heroes. And sometimes even heroes need the right tools to do their best work.

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Understanding social media metrics from a healthcare perspective is also key to creating an effective social media strategy for your organization. In this post, we’re honored to share everything healthcare providers need to know to do social media analytics right.