Snap Launches New Initiative Which Will Reward Top AR Creators with Cash Payouts

It may not be the biggest social platform, but Snapchat is a clear leader in AR development, which could help to ensure that it maintains relevance in the next stage of digital connectivity.

Along this line, Snap has today announced a new funding program for AR creators, which is designed to help foster the next wave of digital creatives in its apps.

Snap’s new Lens Creator Rewards program will ‘celebrate the most creative Lenses’, with dedicated funding for the best-performing innovations, based on various engagement metrics.

As explained by Snap: