Meta Adds New Brand Safety Elements to Reassure Ad Partners

Meta has announced some new ad placement control options, which will provide more assurance for ad partners, and give advertisers more control over brand exposure, including, soon, within Reels, which is fast becoming a bigger ad consideration.

First off, Meta’s expanded its brand suitability verification for Instagram Feed, with Zefr now also offering this as an additional element within its Meta ad verification offering.

As per Zefr:

“Today, Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency into their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements.”

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