Is it Time to Move on From Twitter/X?

Amid ongoing changes stemming from Elon Musk’s ambition to transform it into an ‘everything app’, the platform is currently in a state of fracture, at least from a branding perspective, while various reports suggest that hate speech and misinformation are on the rise on the platform, despite X’s claims to the contrary.

As a result, many users are indeed switching off, with rumors over the weekend that a record amount of X users are deactivating their accounts. And with Threads looming as a potential alternative, one which has already got the attention of many journalists and news breakers, maybe the change to X is your sign to exit the former Twitter app.

But can you actually do it? And for brands, should you risk turning your back on that audience?

The Case for X

First off, let’s look at the case in favor of Elon Musk’s social media project, which he claims will one day be part of ‘the most valuable brand on Earth’.

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