iOS 17’s New Call Screen Leaves the World Confused

If you’ve used an iPhone for an extended period, as millions of us have, it’s natural you’re going to pick up a few muscle memory habits somewhere down the line. After years of social media use, you don’t even need to think twice when locating your YouTube, Instagram, or LinkedIn apps. It’s entirely ingrained. Perhaps that’s why so many of us spend our time unconsciously doom scrolling before remembering we should likely be working on that critical project.

The same could be said for Apple’s user interface. We’re all familiar with the iPhone’s in-call UI. It’s been the same way since 2007. No one’s ever complained, and we all appreciate being able to hang up a sales call in record time without looking twice at the screen. If it isn’t broken, why fix it?

So, the question begs. Why, oh why, has Apple decided to change the position of their ​‘end call’ button in iOS 17? The big red button was previously positioned front and center — easy to see, impossible to miss.