Instagram’s Testing New Comment and Share Counts on Posts In-Stream

Instagram’s testing a new format for post metrics, which would display both share and comment counts, in addition to Likes (if you have them switched on) on each update in-stream.

As you can see in this example, shared by Nick Alessi, the new format would include new counters of comments and shares, providing more context as to how people are interacting with the post at a glance.

Shares have become a much bigger focus for IG, as user engagement behaviors have shifted towards more enclosed interaction, as opposed to public posting.

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ENGRMKS & CO – #Instagrams #Testing #Comment #Share #Counts #Posts #InStream

Published: 2023-08-11 21:22:35 ,

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