Instagram Is Testing a New Reels Display for Multi-Advertiser Ads

It seems that Instagram is testing a new ad format for Reels ads, with a new variation of the Multi-Advertiser display now appearing for some users.

As you can see in this example, shared by digital ads expert Barry Hott, the new multi-ads format groups a selection of related brands onto a single screen, which is then displayed between Reels posts.

The concept itself is nothing new. Instagram first launched Multi-Advertiser Ads for its main feedback in October, with a side-scrolling display of related ads shown based on user engagement.