How To Design a Killer Logo for Free

For larger organizations, logo design tends to be done in tandem with broader branding design and by the same team. When these things are done separately, it is helpful to have at least the outlines of the branding in place. Defining the style or feel first, and choosing colors and typefaces, provides a solid base for working on the logo design. The style is usually informed by a combination of target market and values. For example, if the target is the over 40s and sustainability is a core value, the style must reflect both elements. The logo should then encapsulate that same message.