In a fast-paced media landscape where information consumption is increasingly digital, traditional news outlets must adapt or risk fading into obscurity. For many local news platforms in Nigeria, the challenge has not only been about catching up with technology but also understanding how to integrate it effectively without losing their identity or audience.
That’s where ENGRMKS & CO. came in — not just as a web development agency, but as a transformation partner. Through strategic planning, tailored digital solutions, and ongoing technical support, ENGRMKS & CO. has successfully empowered several local newsrooms to go fully digital — from paper to pixel.
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Understanding the Need for Digital Evolution
Many local news platforms, despite having rich content and a loyal reader base, were hampered by outdated websites, poor user experience, and limited digital reach. Most operated without mobile optimisation, proper SEO strategies, or even social media integration.
ENGRMKS & CO. saw this not just as a technical problem but a mission-critical opportunity — to bridge the gap between grassroots journalism and modern digital media.
Tailored Solutions Delivered by ENGRMKS & CO.
1. Modern Website Redesign
One of the first steps was revamping the outdated websites. ENGRMKS & CO. built clean, responsive, and fast-loading news portals tailored for different media organisations, ensuring:
– Easy content publishing for editorial teams
– Mobile-first user experience
– Optimised loading speeds and media handling
– Custom post types for articles, features, opinion pieces, and multimedia
2. Content Management Made Easy
For many local platforms, technical know-how was a barrier. By leveraging WordPress and custom-built backend dashboards, ENGRMKS & CO. made it easy for editors and journalists to:
– Upload stories in seconds
– Schedule posts in advance
– Categorise news for better navigation
– Integrate multimedia content with ease
3. Integrated Monetisation Features
Monetisation is critical for survival in today’s media. ENGRMKS & CO. integrated:
– Display ad systems (Google AdSense and local ad banners)
– Sponsored post modules
– Donation options for reader support
– Newsletter sign-up forms
These features allowed platforms to turn digital visibility into revenue streams.
Read also: Proven Ways to Monetise a Website and Blog in 2025
Mobile Optimisation for Today’s Readers
With over 80% of internet users in Nigeria accessing content via mobile, ENGRMKS & CO. ensured mobile optimisation was at the core of every solution. Sites were tested across devices and optimised for:
– Fast loading times on 3G/4G networks
– Touch-friendly navigation
– AMP (Accelerated Mobile Pages) for instant article access
Boosting Traffic with SEO and Social Integration
Having a digital presence isn’t enough — being discoverable is key. ENGRMKS & CO. implemented:
– On-page SEO best practices
– XML sitemaps and schema markup
– Automatic social media post sharing
– Easy-to-use share buttons on every article
As a result, many of the upgraded news platforms saw a 2x to 3x increase in organic traffic within the first few months of deployment.
Reliable Hosting & Maintenance
Downtime and technical issues used to cripple local sites. ENGRMKS & CO. provided:
– Reliable hosting with 99.9% uptime
– SSL certificates for secure connections
– Ongoing website maintenance & updates
– Domain and hosting renewal support (up to 3 years)
Read also: Why Mobile Optimization is Crucial for Business Websites in 2025
Case Highlights: Triumph Newspapers & Others
A notable success story includes Triumph Newspapers, one of Northern Nigeria’s oldest publications. With ENGRMKS & CO.’s intervention:
– Their outdated website was transformed into a modern, mobile-first news portal
– Editorial teams were trained to manage content without IT bottlenecks
– Domain and hosting were secured for long-term continuity
– Reader interaction increased by over 60% in the first quarter post-launch
Conclusion: More Than a Web Agency — A Digital Partner
What sets ENGRMKS & CO. apart is not just technical expertise — it’s the ability to understand the core mission of local media and translate it into effective digital solutions. For every platform it partners with, the goal remains the same: preserve journalistic integrity while unlocking the power of digital media.
In a time when access to reliable local news is more important than ever, ENGRMKS & CO. is proud to be the bridge between tradition and technology, helping Nigerian news platforms not only survive but thrive in the digital age.
