Google: Your Domain Will Never Make Or Break Your SEO

Google’s John Mueller said on Mastodon a few tips on domain names, but one line was pretty strong. He said, “Your domain name is never going to make or break your SEO.”

Here are the points he made on domains on the topic of dashes in domain names. He wrote, “In the domain name, is the use of a dash ( – ) recommended or not?”

• • It’s fine

• • Pick a domain name for your brand for the long run, don’t just collect keywords (the common reason for dashes). Build out a domain.

• • For SEO, dashes are very minimally better in URLs than underscores. Don’t change your URLs for them tho. Don’t use spaces, commas, colons, etc in URLs.

• Your domain name is never going to make or break your SEO.