Google Adds Visual Examples to Generative AI Search Responses

If you’re not posting how-to videos as part of your digital marketing strategy, this could prompt you to update your approach.

Now, as part of its new AI-powered Search Generative Experience (SGE), Google will display contextually relevant video results from YouTube at the top of the Search results page.

As you can see in this example, within its new generative AI element, Google will now look to provide visual matches for certain queries, which could end up giving significantly more exposure to how-to content.

As explained by Google: