Facebook Monetisation in Nigeria 2025: What You Need to Know About Earnings and Risks

Facebook has become one of the most powerful platforms for Nigerian creators, offering opportunities to make money through content creation, ads, and fan support. With monetisation programs officially rolling out in Nigeria in 2024, thousands of influencers, vloggers, and page owners are now earning directly from their content.

But there’s a catch: while some Nigerians are cashing out, others face uncertainty as Meta (Facebook’s parent company) battles with the Nigerian government over heavy fines and regulatory demands. This legal clash has sparked fears of possible service restrictions — or even a complete shutdown of Facebook in Nigeria.

In this post, we’ll explore how Facebook monetisation works in Nigeria, who is earning, the rules you must follow, and what risks you should be aware of in 2025.

How Nigerians Are Earning from Facebook Monetisation

Facebook now offers multiple monetisation streams for eligible creators in Nigeria, including:

In-Stream Ads: Creators earn by placing ads in their videos, much like YouTube.
Stars & Fan Subscriptions: Fans can support their favourite creators with paid stars or recurring monthly subscriptions.
Branded Content Partnerships: Businesses collaborate with creators to reach niche audiences.
Reels Play Bonus Programs: Some short-form creators are paid for achieving engagement milestones.

Many Nigerian influencers and content creators have already reported earning a steady income from these programs, provided they meet eligibility requirements.

Rules for Monetisation: What Facebook Requires

Earning money from Facebook isn’t automatic — creators must follow Meta’s Partner Monetisation Policies and Community Standards, including:

Posting original, non-duplicated content.
Avoiding copyright violations.
Staying clear of sensitive or harmful content.
Building a loyal, engaged audience (Facebook prioritises creators with strong engagement).

Failure to comply could lead to demonetization or even a permanent ban.

The Bigger Problem: Legal Disputes and Potential Shutdown

Beyond individual rules, the real threat lies in Facebook’s strained relationship with the Nigerian government.

Meta has faced huge fines for alleged regulatory violations in Nigeria.
The government has threatened stronger enforcement if the company fails to comply.
This raises fears of service restrictions or a total shutdown — similar to what happened with Twitter in 2021.

For Nigerian businesses, marketers, and creators relying heavily on Facebook, this risk highlights the importance of diversifying income sources and platforms.

What Nigerian Creators Should Do in 2025

Follow Monetisation Policies Strictly – Stay updated with Facebook’s rules to avoid sudden bans.
Diversify Content Platforms – Expand to Instagram, YouTube, TikTok, or personal blogs.
Build Email Lists or Websites – Don’t depend solely on social media platforms.
Stay Informed on Policy Updates – Monitor news on the Meta vs. Nigeria legal battle.

Conclusion

Facebook monetisation in Nigeria has opened up new income opportunities for creators in 2025. However, while individuals can thrive by posting original, engaging content and adhering to Facebook’s rules, the looming legal dispute between Meta and the Nigerian government threatens the platform’s stability in the country.

For Nigerian creators, the best strategy is to earn smart, diversify platforms, and prepare for uncertainties. That way, whether Facebook thrives or faces restrictions, your income remains secure.