Facebook advertising is all about the visuals. Awesome ad copy is great (and can certainly help you convert). But it’s beautiful images and videos that will catch your customers’ eye, stop them mid-scroll, and hopefully get them to click.

That’s why fine-tuning your visual content is such a crucial part of getting the most from your Facebook ad dollars.

Recommended Facebook ad sizes are always changing. After spending time, money, and energy making sure your images and videos are gorgeous and on-brand, the last thing you want is for them to appear cropped, distorted, or even worse, rejected by Facebook entirely.

Don’t worry. Here’s your complete cheat sheet of Facebook ad specs and sizes, fully updated for 2023 — along with important tips and best practices for crafting ads that perform.

Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.

Facebook video ad specs

Just like the rest of the Internet, Facebook is more video-centric than ever.

That means video should be a part of your Facebook ad strategy — but remember, almost all Facebook users browse with mobile devices, and over 80% browse only on mobile!

That’s why Facebook recommends its advertisers design with mobile in mind first.

For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.

As a rule, videos should be formatted vertically (4:5, 9:16, or 16:9 aspect ratio) if they’re to be seen on mobile only, or in a square (1:1) format to display on both desktop and mobile.

While video ads can be as long as two hours, there’s no reason to do so in practice. Facebook recommends keeping videos short, to 15 seconds or less.

You should also design videos that work with and without sound (by enabling captions). The one exception is Instant Article video ads, for which captions are not supported.

Video ads on Facebook can display in a variety of settings, from the main News Feed, to Search Results, to Marketplace. Here’s the ad specs and sizes you need for all kinds of video ads on Facebook.

Wherever your video ad displays, Facebook suggests “using movement and sound to capture attention quickly, show unique product features, or tell your brand story.”

Feed video ads

These are the classic Facebook video ads, displayed between content from friends, family, Groups, and Pages on your newsfeed.

Source

  • File type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 4:5 for mobile only, or 1:1 (for desktop or mobile)
  • File Size: 4GB max
  • Minimum duration: 1 second
  • Maximum duration: 241 minutes

Instant article video ads

In this format, articles open immediately in-app, into an optimized reading experience. Your ads will display within this Instant Article environment, kind of like print ads in a magazine.

Remember that while sound is optional, captions are not supported for this kind of content.

Glossier ultra lip instant article video ads

Source

  • File Type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 16:9
  • File Size: 4GB max
  • Minimum duration: 1 second
  • Maximum duration: 241 minutes

In-stream video ads

Facebook in-stream video ads are displayed to users before, in between, or after videos from their favorite publishers and creators. These ads might also appear within Facebook Live streams, from select, pre-approved gaming, entertainment and sports partners.

In-stream video ads appear on both desktop and mobile. They are sometimes skippable, after watching the first 5 seconds, and never auto-play more than 15 seconds of content.

NBA Black History Month in-stream video ads

Source

  • File Type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 16:9 or 1:1
  • File Size: 4GB max
  • Minimum duration: 5 seconds, for desktop or mobile
  • Maximum duration: 15 seconds for desktop, 10 minutes for mobile (may vary by ad objective)

Search results video ads

Facebook Search is an important way for users to find the content they want, both on Marketplace and Facebook generally.

Search results ads help you connect with users who are looking for content relevant to your product and niche.

  • File Type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 1:1
  • File Size: 4GB max
  • Minimum duration: 1 second
  • Maximum duration: 241 minutes

Video feed ads

The Video Feed opens when users click a video in their home News Feed, suggesting additional videos they might like. Video feed ads appear in between these organic videos.

Everlane clothing video feed ad

Source

  • File Type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 4:5
  • File Size: 4GB max
  • Minimum duration: 1 second
  • Maximum duration: 241 minutes

Right column video ads

This desktop-only format most commonly appears along the right side of the screen. It’s most commonly displayed alongside Facebook Pages, but can appear elsewhere, too.

  • File Type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
  • File Size: 4GB max
  • Minimum duration: 1 second
  • Maximum duration: 241 minutes

Business explore video ads

This ‘explore page’-like experience helps users discover new businesses in niches they’re interested in, like restaurants, clothing, or beauty.

Business Explore content includes both paid ads and organic posts.

  • File Type: MP4, MOV or GIF
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Resolution: At least 1080 x 1080 pixels
  • Video ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • File Size: 4GB max
  • Minimum video length: 1 second
  • Maximum video length: 241 minutes

Facebook image ad specs

Imagine a Facebook ad without an image — seriously, try it.

Sounds… boring, right? Social media is a visual medium, and without some kind of colorful eye candy, users won’t even notice your ad, let alone click. That’s why every ad you upload to Facebook should have an image, if not several (more on that later).

But figuring out image ads for Facebook can be tricky. Different placements and formats call for different sizes, and you want to make sure you get it right so you’re showing your product at its best.

No matter what, Facebook suggests choosing an interesting product photo, that will make people want to click and learn more. Or, use a beautiful, creative photo to show off your brand identity.

Depending on your ad’s objective (like awareness or engagement), you might be able to use a Panorama or 360° photo in your Facebook ads. Facebook will recognize these automatically.

Here’s the ad specs and sizes you need for all kinds of image ads on Facebook.

Feed image ads

These are the classic Facebook single image ads, displayed between content from friends, family, Groups, and Pages on your newsfeed.

Kristina Micotti Casetify feed image ads

Source

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • File Size: 30MB max
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels

Right column image ads

This desktop-only format most commonly appears along the right side of the screen. It’s most commonly displayed alongside Facebook Pages, but can appear elsewhere, too.

Because right column images are so small, Facebook recommends not adding any text overlay.

save up to 75% right column image ads

Source: Facebook

  • File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • File Size: 30MB max
  • Minimum Width: 254 pixels
  • Minimum Height: 133 pixels

Instant article image ads

In this format, articles open immediately in-app, into an optimized reading experience. Your ads will display within this Instant Article environment, kind of like print ads in a magazine.

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • File Size: 30MB max

Marketplace image ads

Beloved by deal-hunters everywhere, Marketplace is a great place to buy anything under the sun from resellers, artisans, and businesses of any size in your local community.

Marketplace image ads are a great way to reach a super-engaged audience who’s already in the mood to shop and buy.

Toyota sponsored Marketplace ad

Source: Facebook

  • File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 30MB

Search results image ads

Facebook Search is an important way for users to find the content they want, both on Marketplace and Facebook generally.

Search results ads help you connect with users who are looking for content relevant to your product and niche.

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels

Business explore image ads

This ‘explore page’-like experience helps users discover new businesses in niches they’re interested in, like restaurants, clothing, or beauty.

Business Explore content includes both paid ads and organic posts.

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 30MB max
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels

Facebook carousel ad specs

What if you could bring together multiple images, or even images and videos, in one ad?! It’s not a dream — it’s a reality!

Carousels let you showcase 2 to 10 images and videos within one ad, each with its very own link. The user can scroll through them freely, without needing to navigate away to a new page.

Try using Carousels to show off a few different products, share multiple features of one product, tell a brand story, or publish an editorial.

While Carousels appear in a few places across Facebook, sizes and specs are very similar for all of them. Here’s what you need to know.

Feed carousel ads

Displayed between content from friends, family, Groups, and Pages, Carousels make a great addition to the classic Facebook Feed experience.

Catch customers’ eye with a great cover visual, then let them browse and scroll through 2 to 10 images or videos.

Shein street style art collection feed carousel ad

Source

Feed Carousel image and video specs

  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10

Feed Carousel Images

  • Image File Type: JPG or PNG
  • Image File Size: 30MB max

Feed Carousel videos

  • Video File Type: MP4, MOV or GIF
  • Video File Size: 4GB max
  • Video Duration: 1 second to 240 minutes

Right column carousel ads

This desktop-only format most commonly appears along the right side of the screen. It’s most commonly displayed alongside Facebook Pages, but can appear elsewhere, too.

Be aware that only the first card of your Carousel will be visible in the Right Column. Facebook recommends not adding any text or design elements on top of these images.

Panago Pizza Canucks Combo right column carousel ad

Source

Right Column Carousel image and video specs

  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10

Right Column Carousel Images

  • Image File Type: JPG or PNG
  • Image File Size: 30MB max

Right Column Carousel videos

  • Video File Type: MP4, MOV or GIF
  • Video File Size: 4GB max
  • Video Duration: 1 second to 240 minutes

Marketplace carousel ads

Beloved by deal-hunters everywhere, Marketplace is a great place to buy anything under the sun from resellers, artisans, and businesses of any size in your local community.

Marketplace image ads are a great way to reach a super-engaged audience who’s already in the mood to shop and buy — and Carousels offer even more of an interactive, browsing experience.

Urban Outfitters graphic tee Marketplace carousel ad

Source

Marketplace Carousel image and video specs

  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10

Marketplace Carousel Images

  • Image File Type: JPG or PNG
  • Image File Size: 30MB max

Marketplace Carousel videos

  • Video File Type: MP4, MOV or GIF
  • Video File Size: 4GB max
  • Video Duration: 1 second to 240 minutes

Business Explore carousel ads

This ‘explore page’-like experience helps users discover new businesses in niches they’re interested in, like restaurants, clothing, or beauty.

Business Explore content includes both paid ads and organic posts. Carousels are the perfect way to create an interactive, shopping-like experience for your customers. Think of these ads as your virtual shop shelves!

Business Explore Carousel image and video specs

  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10

Business Explore Carousel Images

  • Image File Type: JPG or PNG
  • Image File Size: 30MB max

Business Explore Carousel videos

  • Video File Type: MP4, MOV or GIF
  • Video File Size: 4GB max
  • Video Duration: 1 second to 240 minutes

Search results carousel ads

Facebook Search is an important way for users to find the content they want, both on Marketplace and Facebook generally.

Search results ads help you connect with users who are looking for content relevant to your product and niche. Then, show off what makes your offering special with a selection of images to scroll through!

Search Results Carousel image and video specs

  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10

Search Results Carousel Images

  • Image File Type: JPG or PNG
  • Image File Size: 30MB max

Search Results Carousel videos

  • Video File Type: MP4, MOV or GIF
  • Video File Size: 4GB max
  • Video Duration: 1 second to 240 minutes

Facebook Story ad specs

Did you know that over 1 billion stories are posted each day across Facebook’s apps?! This timely, ephemeral format is only getting more popular, with 62% of users saying they expect to use Stories more and more in the future.

Stories ads will pop up for users between organic content from friends, brands, and family accounts they follow.

Don’t get left behind — make Stories a part of your ad strategy now. You can use video, images, and even Carousels (on Messenger) in this format.

Whatever kind of content you choose, Facebook suggests leaving a 250-pixels border free of text and logos, along both top and bottom of the image. That way, you can avoid hiding your design behind key features like the heart button and reply box.

Image story ads

Imagine your product — fullscreen! That’s the large-scale, engaging experience that Stories ads create. Plus, have fun and get creative by adding emoji, stickers, and interactive features like question boxes and polls.

They’ll display for 5 seconds, or until the user swipes forward.

WeTransfer send files to clients image story ad

Source

  • File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels
  • File Size: 30 MB max
  • Minimum Width: 500px

Video story ads

Stories are the perfect way to show off your vertical video — especially if it’s a timely, lo-fi, or behind-the-scenes experience that you want to feel exclusive and limited.

Stories video ads will play for up to 15 seconds, or less if your video is shorter. You also have the option to split a longer video into 2 or 3 separate Stories cards. After that, viewers can click Keep Watching if they want to see the rest.

Old Navy 5 spring trends video story ad

Source

  • Sound and captions: Optional, but recommended
  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels
  • Video Duration: 1 second to 2 minutes
  • File Size: 4GB max
  • Minimum Width: 500 pixels

Carousel ads (Messenger Stories)

Carousel Story ads display in Messenger, right above the user’s main inbox. It’s the perfect way to deliver a self-directed experience and let interested shoppers browse your products without ever leaving the app.

These carousels have the same specs and sizes as they would anywhere else on the site.

Carousel image and video specs

  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10

Carousel Images

  • Image File Type: JPG or PNG
  • Image File Size: 30MB max

Carousel videos

  • Video File Type: MP4, MOV or GIF
  • Video File Size: 4GB max
  • Video Duration: 1 second to 240 minutes

Facebook Reels ad specs

Short-form video is taking over — and Reels has become a force to be reckoned with! Reels makes it easy to get in on the short-form video fun, whether you’re focused on community-building, brand awareness, or closing sales.

Facebook suggests using Reels to participate in fun trends, educate customers on your product, or tell your brand story in authentic, from-the-heart ways.

Think Reels ads as Stories that won’t disappear. Similarly to Stories ads, these will pop up between organic content from accounts your audience follows.

Users can comment, like, view, save, share and skip these ads, and they can be accessed from the Reels Feed or Tab, which opens a vertically-scrolling viewer.

Video Reels ads

Video is the name of the game with Reels. These vertical videos can be up to 60 seconds, and they’re the ultimate way to get real, build relationships, and let users see your product in action.

Short vertical video isn’t going anywhere — so jump in and start having fun!

Squarespace video Reels ad

Source

  • Sound and captions: Optional, but strongly recommended
  • File Type: MP4, MOV
  • Recommended Ratio: 9:16
  • Resolution: At least 500 x 888 pixels
  • Video Duration: 0 seconds to 60 seconds
  • Maximum File Size: 4GB

Image Reels ads

No video? No problem! Post your best product or branding images to Reels. Try dressing it up with fun design elements, text overlay, or even an audio soundtrack!

Glossier sponsored image Reels ads

Source

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels

Overlay Reels image ads

These small ads let you display a product or service on-screen over your Reel, while it’s running.

These single, static images ​​can pop up at the beginning of a Reel, or stay on-screen as a banner. For example, you could create a Reel product tutorial, with a link to buy the product itself in an overlay image.

Because these images are so small, Facebook recommends not adding any text or design elements.

  • File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels

Carousel Reels ads

That’s right, Carousels can find a home on Reels, too. These are the same Carousel specs and sizes you’d expect to find anywhere else on Facebook (but remember, keep it short and sweet)!

Carousel image and video specs

  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Minimum number of cards: 2
  • Maximum number of cards: 10

Carousel Images

  • Image File Type: JPG or PNG
  • Image File Size: 30MB max

Carousel videos

  • Video File Type: MP4, MOV or GIF
  • Video File Size: 4GB max
  • Video Duration: 1 second to 240 minutes

Facebook collection ad specs

Collections are a bit like the social media equivalent of peeking in a store window, at all the goodies inside.

This ad type usually includes a cover image or video, followed by several product images. It’s a similar concept to a Carousel, but with all the content visible at the same time.If you want, you can set your cover video to autoplay when a user scrolls over your collection.

Clicking the Collection cover will open Instant Experience. This is a full-screen landing page that drives traffic directly to your product pages. You can add buttons, carousels, photos, text and video to Instant Experience ads. Choose from templates like Lookbook, Storefront, Customer Acquisition and Storytelling, or create your own custom Instant Experience.

Facebook feed collection ads

These Collections will display between content from friends, family, Groups, and Pages, on users’ home Feed.

The first media asset you upload to your Instant Experience will be the Collection’s cover image or video — so choose carefully!

La Lueur Facebook feed collection ad

Source

Collection ad image and video specs

  • Resolution: At least 1080 x 1080 pixels
  • Ratio: 1:1

Collection ad images

  • Image File Type: JPG or PNG
  • Image Maximum File Size: 30MB

Collection ad videos

  • Video File Type: MP4, MOV or GIF
  • Video Maximum File Size: 4GB

Instant Article collection ads

Collection ads (and Instant Experience) also display within Instant Articles — how’s that for meta?

These Collections use the same specs as their counterparts in the main feed.

Collection ad image and video specs

  • Resolution: At least 1080 x 1080 pixels
  • Ratio: 1:1

Collection ad images

  • Image File Type: JPG or PNG
  • Image Maximum File Size: 30MB

Collection ad videos

  • Video File Type: MP4, MOV or GIF
  • Video Maximum File Size: 4GB

Video feed collection ads

People browsing the Video Feed can peruse Collection ads, too. Just like you saw above, content for these Instant Experiences follows similar specs.

Collection ad image and video specs

  • Resolution: At least 1080 x 1080 pixels
  • Ratio: 1:1

Collection ad images

  • Image File Type: JPG or PNG
  • Image Maximum File Size: 30MB

Collection ad videos

  • Video File Type: MP4, MOV or GIF
  • Video Maximum File Size: 4GB

More Facebook advertising resources

The art of Facebook advertising is more than just sizes and specs. Here’s what you’ll need to know to create a truly successful campaign:

Publish and analyze your Facebook, Instagram, and LinkedIn ads alongside your regular social media content with Hootsuite Social Advertising. Stop switching from platform to platform and get a complete view of what’s making you money. Book a free demo today.

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Published: 2023-03-20 16:30:46 ,

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