Exploring Neville Brody’s Geometric Typeface for England’s Lionesses

Neville Brody’s list of professional accomplishments is both long and eclectic. He is best known for his work in the music industry, designing iconic record covers for bands such as Depeche Mode, 23 Skidoo, and Cabaret Voltaire.

Brody’s experience makes him the ideal candidate for designing and implementing unique typefaces. He recently turned his attention to the England Women’s soccer team — commonly referred to as the Lionesses — partnering with Nike to create a unique font for display on their 2023 kits.

The core ambition of Brody’s typeface was to create something adventurous without compromising on readability. The clean-cut stencil lines separating the letters make the font feel distinct while emphasizing efficiency. The geometric curves and intelligent use of negative space make the design more legible — vitally important when trying to identify a player during a fast-paced match.