Elon Reports Record-High Monthly Active Usage of X, Amid Rising Competition from Threads

X/Twitter may have just reached a new user high, with owner Elon Musk sharing this chart of the app’s monthly users.

Yeah, there’s not a lot of detail to go on, as Musk has intentionally left off the X-axis (ironic). But according to Elon at least, X is thriving, despite rising competition, and reports of a broader user exodus, as Musk continues to re-shape the platform formerly known as Twitter into his vision for an ‘everything app’.

Which, of course, now includes a full re-brand, with all the ‘Twitter’ and bird references steadily being removed from the platform. The latest on this front is that the X icon is now appearing for some users on mobile, which is a significant step in the reformation of the app, and the realignment towards Elon’s new offering.

Like it or not, X is coming, and while most reportage has suggested that interest in the app is taking a hit as a result, Musk’s data suggests that this is not actually the case, with more people seemingly logging in to check out the latest updates.

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Published: 2023-07-28 21:59:59 ,

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