Australia’s National Broadcaster Abandons X Citing Negative Changes Under Elon Musk

This may not be a great sign for X’s future prospects, especially if other media organizations decide to follow suit.

This week, Australia’s national broadcaster the ABC has announced that it’s shutting down all but four of its X/Twitter accounts due to changes at the app as a result of Elon Musk’s leadership.

The government-funded ABC is a critical news source for many regional Australians, in particular, and has long been a key provider of updates in the app. But now, ABC no longer views the platform as providing significant value, with other social apps generating more engagement.

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