Air India Unveils Modern New Logo

Air India has been steadily declining for the best part of two decades. Increasing competition, reputational damage, and several pilot strikes have left the brand a shell of its former self.

In an attempt to restore Air India to its former glory, The Tata Group acquired the airline in January 2022, and it seems they immediately got to work on a monumental rebrand.

Air India unveiled their new look logo and livery on August 10^th. The brand has long been defined by its Maharaja mascot and bold red and orange color scheme.