4 Key Elements of Focus for Social Media Marketers in the Second Half of 2023

We’re just past the midway point of the year, which means that it’s time to start planning your holiday campaigns, in order to maximize your efforts in the lead-up to the key spending season.

And while it may feel a little too early to be mapping out your full campaign strategy, it’s important to note that different consumers begin their shopping journeys at different times.

This is from TikTok’s 2023 Holiday Planner, which is one of several guides that are already available to help shape your approach.

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