2023 LinkedIn Demographics That Will Shape Your Strategy

Whether you’re trying to get new clients, recruit top talent, or build up your brand awareness, LinkedIn is the place to be for B2B marketers. Over 950 million business people use LinkedIn, making it the largest professional social network in the world.

How does your target demographic use LinkedIn? How should you tailor your content to find the right people? Is your target audience even on LinkedIn?

Answers to those questions and more are below, plus all the freshest LinkedIn demographic stats you need to know for your 2023 LinkedIn marketing strategy.